Q.As the Visions of the Future emerge what do you see?
A.I see the multi-local society, as a network of localities (cosmopolitan localities).
Q.Who provides the vision of what the new sustainable future will be?
A.No one "provide" the vision: the scenario is a design activity where you creatively use existing social and technical possibilities as row materials to build a vision (that is possible, but, of course, it is not sure). The vision on which scenario are built are subjective interpretations ... for this reason they are the results of design activities and not of scientific activities.
Q.Can you explain system innovation a bit more?
A.You have system innovation when you refer to an innovation that changes the "architecture of the system". (as opposed to the incremental innovation where the innovative transformation do not change the overall system architecture). To increase the efficiency of domestic washing machine, is incremental, to move toward advanced washing services is systemic innovation. To improve the environmental quality of the water bottles and of their logistics is incremental, to shift form bottled water to tap water is systemic, ... and so on.
Q.How do designers influence the sales and marketing drive to sell more products?
First: we have to understand that the system of production and consumption is changing fast and moving from a focus on products towards services, knowledge and experience. Unfortunately, this re-orientation is not bringing us to sustainability.
A.Going back to your question: you have to sell more products-services that intrinsically imply the reduction of other products and services: more washing services, may mean less domestic washing machines; more local organic food, may mean less industrial food (i.e. less chemicals, transportations, etc). More prevention related products- services, may mean less medicines and hospitals ... and son on.
See you
Ezio
Saturday, November 24, 2007
Ezio Manzini says..
So lets begin …
With inspiring words from our key note speaker Exzio Manzini
Lessons learnt. After many years of researches and experiences on sustainability, and on design for sustainability, some major lessons have been learnt:
• Radical system innovations: no single product or service proposal can be considered as a real step towards sustainability.
• A new sense of “the local”: sustainability calls for valorization of existing physical, social and cultural local resources.
• A new idea on well-being: the expectations in terms of quality of life have to be modified in order to live better consuming less.
Working hypothesis. Facing these largely shared ideas, some working hypotheses can be done:
• The transition towards sustainability will be a large system discontinuity, prepared by a multiplicity of oriented local system changes and driven by emerging visions of the future.
Designers (and design researchers) may play a relevant role conceiving and promoting of scenarios of sustainable ways of living and solution based on local system changes).
• The reduction of tangible products has to be (more than) compensated by increasing the quality of the commons (i.e. the social and environmental common goods) and the degree of satisfaction (i.e. subjects as agents of their wellbeing).
• A new design knowledge is needed to shift their focus from tangible goods to commons and form user-centred design to an actor-centred design (i.e. to design for active people endowed with capabilities and will of using them).
Ezio Manzini Sep 07
With inspiring words from our key note speaker Exzio Manzini
Lessons learnt. After many years of researches and experiences on sustainability, and on design for sustainability, some major lessons have been learnt:
• Radical system innovations: no single product or service proposal can be considered as a real step towards sustainability.
• A new sense of “the local”: sustainability calls for valorization of existing physical, social and cultural local resources.
• A new idea on well-being: the expectations in terms of quality of life have to be modified in order to live better consuming less.
Working hypothesis. Facing these largely shared ideas, some working hypotheses can be done:
• The transition towards sustainability will be a large system discontinuity, prepared by a multiplicity of oriented local system changes and driven by emerging visions of the future.
Designers (and design researchers) may play a relevant role conceiving and promoting of scenarios of sustainable ways of living and solution based on local system changes).
• The reduction of tangible products has to be (more than) compensated by increasing the quality of the commons (i.e. the social and environmental common goods) and the degree of satisfaction (i.e. subjects as agents of their wellbeing).
• A new design knowledge is needed to shift their focus from tangible goods to commons and form user-centred design to an actor-centred design (i.e. to design for active people endowed with capabilities and will of using them).
Ezio Manzini Sep 07
A quick reminder ...
...For those of you who couldn’t make the conference here is a quick summary of the day’s events.
9.30 : Simon Stringer (www.leafenvironmental.ie)
10:00: Key Speaker -Ezio Manzini (www.sustainable-everyday.net/manzini/)
11.15: Erik Van-Lennep (www.tepuidesign.com)
11.40: Gertjan de Werk (www.Tudelft.nl)
11.55: Simon O’Rafferty (www.ecodesigncentrewales.org)
14.00: Workshops
16.00: Café style workshop wrap up and iscussion
17.00: Close
As mentioned on the day, use this space to ask any of the speakers questions related to their presentations/fields.
9.30 : Simon Stringer (www.leafenvironmental.ie)
10:00: Key Speaker -Ezio Manzini (www.sustainable-everyday.net/manzini/)
11.15: Erik Van-Lennep (www.tepuidesign.com)
11.40: Gertjan de Werk (www.Tudelft.nl)
11.55: Simon O’Rafferty (www.ecodesigncentrewales.org)
14.00: Workshops
16.00: Café style workshop wrap up and iscussion
17.00: Close
As mentioned on the day, use this space to ask any of the speakers questions related to their presentations/fields.
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